liver disease is often associated with poor lifestyle choices, or an
elder person's disease, the truth is that liver disease is estimated to
affect 30 million people or 1 in 10 U.S. residents; many of whom lead
healthy, active lifestyles. That said, 70% of those living with liver
disease are completely UNAWARE of their illness.
In an effort to break the stigma and lack of awareness of liver disease, the New England Division of the American Liver Foundation® recently launched an awareness campaign called "The Face of Liver Disease." The campaign was supported by an outdoor billboard in Boston, Public Service Announcements, and a dedicated webpage on their division website.
The billboard copy featured three faces from the New England area: